Politicking about Ethiopian Cuisine with The Simpsons

By Alpha Abebe

Screenshot taken from video. Copyright: FOX Inc.

As a child of the 80s and 90s growing up in North America, I was rather accustomed to hearing about Ethiopian conflict and famine on the news. However, one afternoon while my mother was watching The Young and the Restless in the living room, something caught my ear. A character casually suggested that the couple head to an Ethiopian restaurant for dinner. My adolescent mind was blown. How did the writers hear about Ethiopian food?! And who among them had the gumption to actually try it? Oh, and I sure hope they didn’t see the kitfo! Hitherto, I had only known Western and Ethiopian social spaces to exist separately, and the notion that the two could overlap truly fascinated me.

On November 13, 2011 an episode of The Simpsons aired, entitled “The Food Wife“. It featured a 3.5-minute segment where the family wearily stumble upon a Little Ethiopia enclave, but eventually find that they thoroughly enjoy the tastes and textures of Ethiopian cuisine. As foolishly entertaining as the show can be, The Simpsons is both a repository and icon of American pop culture and often provides great analyses on issues of contemporary global importance through satire. There’s much to learn from that two dimension dysfunctional family.

The following lines are taken from the opening scene of the segment, where Marge is horrified when her car breaks down in a dark and seedy part of town.

Bart: “Um, mom. Where are we?“

Marge: “Nowhere scary” [as she hurriedly locks the car doors].

And later on in the segment when the family runs into some other non-Ethiopian characters at the restaurant:

Marge: “So did all of your cars break down?“
Lisa: “Mom! They’re here on purpose. They’re foodies.“

I presume that images of the neighbourhood were inspired by Los Angeles’ Little Ethiopia strip, however the details mirror similar establishments found in other metropolitan cities across North America. Fairfax Avenue/Olympic Boulevard in Los Angeles, the U Street corridor in Washington, D.C., and Danforth/Greenwood in Toronto. These are all small but vibrant enclaves, lined with Ethiopian restaurants, convenience stores and clubs.